Performance Max
We use Google’s newest campaign type as a potent performance driver.
As a Google Premier Partner, ADM’s access to beta features enabled our team to be among the first to master Performance Max campaigns. Performance Max quickly proved to be an effective addition to our SEM arsenal, and our team wasted no time in rolling it out across relevant accounts in our portfolio.
Performance Max allows brands to thoroughly define different conversion goals and pursue them across six different Google properties: search, display, YouTube, Maps, Discovery, and Gmail. The campaign utilizes machine learning to rapidly home in on the highest-converting customer sets. It optimizes bids and targeting in real time to meet the objectives you define. As a goal-based campaign, Performance Max can be an effective driver of user decisions both in the early and late stages of a consumer journey, making it a key tool for new patient or customer acquisition
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Our Approach
- Employ strict creative testing standards and rigorous refresh cycles
- Structure and manage feeds based on our rich understanding of shopping best practices
- Define and detect important audience signals that align with the asset group and drive results
Case Studies
Financial Restructuring for a Growing Business Startup
“The relationship with ADM is different from the ones I have had in the past. It feels like more of a partnership than traditional agency relationships.”