Are LinkedIn Ads Right for Your Brand?
LinkedIn may not be the trendiest social media platform, but that’s to its advantage. With nearly 900 million users, LinkedIn allows brands to target specific traits like industries, companies, job titles, and degrees, making it an ideal platform for B2B businesses and B2C brands focused on professional development and vital services.
Social Success Through Authentic Media
- Case Study
Building Social Trust Through User-Generated Content
Learn how ADM helped American Hat Makers increase campaign ROAS by
28%
Building Social Trust Through User-Generated Content
Understanding LinkedIn’s Unique Advertising Advantages
LinkedIn isn’t like other social platforms. Understanding what makes its culture and advertising features so different is vital to getting the most out of its potential.
Purpose-Driven Campaigns
LinkedIn offers a range of ad formats with useful functionality, like gathering qualified in-platform leads or deeply demonstrating your brand’s experience and expertise.
A Platform With Credibility and Trust
Trust is in short supply on social media—but not on LinkedIn. It’s a professional network that emphasizes credibility, creating an environment where your ads can resonate with decision-makers and industry leaders.
Purpose-Driven Campaigns
The power of TikTok lies in its algorithm’s impressive ability to bring users content they want to see. ADM understands what works and what doesn’t on the platform—which is vital for reaching the right audience.
A Platform With Credibility and Trust
Trust is in short supply on social media—but not on LinkedIn. It’s a professional network that emphasizes credibility, creating an environment where your ads can resonate with decision-makers and industry leaders.
LinkedIn Ad Formats
TikTok offers a unique array of ad formats that each serve a different business purpose.
- Sponsored Content
Promote posts to increase visibility and engagement.
- Sponsored InMail
Deliver personalized outreach directly to LinkedIn members’ inboxes.
- Display Ads
Capture attention and grow brand familiarity as users scroll their LinkedIn feed.
- Dynamic Ads
Automatically generate personalized ads based on user data.
- Lead Gen Forms
Simplify lead capture directly within the LinkedIn platform.
- Document Ads
Share downloadable content like eBooks and case studies to inform and attract potential customers.
- Conversation Ads
Engage users directly with message-based ads in their LinkedIn inboxes.
- Group Ads
Target specific professional groups to reach a focused audience.
A Place for Deeper Value Propositions
